Photographing Hayley Paige in NYC for her Triumphant Return to Bridal Fashion.
An exclusive experience during New York Bridal Fashion Week
This spring, I had the once-in-a-lifetime opportunity of photographing Hayley Paige in NYC, during her highly anticipated return to the industry. She is one of the most iconic names in bridal fashion. After a years long legal battle, Hayley reclaimed her name, her voice, and her brand, and re-emerged with a powerful new collection and vision that electrified New York Bridal Fashion Week.
I was invited to capture this milestone moment in a way that still gives me chills.
Iconic Gowns, NYC Streets, and a Vintage Taxi
Our shoot took place on the bustling streets of New York City just hours before her official launch party. Models wore her brand-new collection, each gown a reflection of Hayley’s signature whimsical-meets-modern style, now with a reborn energy and message of creative freedom.
We photographed the collection alongside a vintage yellow taxi cab, a nod to classic New York glamour with Hayley’s contemporary twist. The gowns billowed dramatically against the gritty elegance of the city streets. It was editorial magic. But the real showstopper? Photographing Hayley herself, radiating confidence, wearing her own designs and her shoes from She is Cheval.
Inside the Ivory Peacock
After shooting on the streets, we moved inside the luxurious Ivory Peacock, the same venue that would later host her invite-only launch party. With its ornate interior, soft lighting, and chic ambiance, the bar served as the perfect backdrop to capture the elegance and essence of the new Hayley Paige brand. It felt intimate and cinematic. Every frame was a portrait of comeback energy.
Hayley Paige Reclaims Her Name
Photographing Hayley Paige in NYC wasn’t just any shoot. It was a moment in fashion history.
Hayley Paige’s return symbolizes far more than just a new collection, it’s about creative independence, resilience, and rewriting your story. Being one of the few photographers invited to document this moment was an immense honor. The exclusivity of the opportunity, especially during New York Bridal Fashion Week, made it all the more meaningful.
Behind the Lens: What This Experience Meant to Me
As a photographer who thrives on capturing emotion, transformation, and unapologetic individuality, this experience was extra special. Hayley’s story is one of reclaiming power and pushing creative boundaries. Values I personally hold close, especially when I step behind the camera.
Every photo from that day carries beauty and meaning. It’s more than fabric and light, it’s legacy.
Want to see more behind the scenes?
Stay tuned as I share sneak peeks from the launch party and highlights from New York Bridal Fashion Week on my Instagram. And if you’re a brand or designer with a bold story to tell, I’d love to help you bring it to life.
Creative Partners
Photographer: Sara Bishop Photography
Planner: Amanda Novena Weddings
Florist: Pretty Posh Design
Photo Booth: Flux Photobooth Co
Takeaway Treat: Vanessa Ross Cakes
Vintage Taxi: Film Cars
Hair Stylist: Stella Fatale
Makeup Artist: J Fink Beauty
Stationery and Vinyl’s: Creationari
Signage & Napkins: Cotton and Bow Paper
Venue: The Ivory Peacock
Speakeasy: Ploume NYC
Shoes: She is Cheval
Bonus! One of my images from this shoot was just published in Green Wedding Shoes.
